Stage Audio Works made a statement on the show floor at Mediatech Africa 2019 with an eye-catching two-storey booth design ensuring that visitors flocked to the stand to find out more about its latest audio, visual and staging solutions. As a result, the company succeeded in winning several deals over the three-day event.
“Mediatech only takes place once every two years, so we have spent a lot of time and energy ensuring that we can maximise our presence at the show,” reflected Shaun Xavier, marketing manager at Stage Audio Works. “The response that we had over the three days has more than justified this effort. We have been able to spend time with old friends and make some strong new contacts, as well as writing a significant amount of new business.”
This success has been boosted by the support that the company has received from the various brands it represents. Staff from Christie, dB Technologies, Sennheiser and Yamaha were all present on the booth, taking numerous customers through their respective technologies and adding to the expert advice that the Stage Audio Works team was able to provide for other brands, including in-house ranges Stage Plus and Pixel Plus, and international manufacturers such as Analog Way, d&b audiotechnik, Living As One and NovaStar.
While the floor plan may have been smaller than in previous years, Xavier is certain that Stage Audio Works has benefitted from taking part in Mediatech 2019. “We came to highlight the solutions that we can offer to a dedicated crowd of AV professionals. I can safely say that we achieved that.”