The Viva Afrika stand at Mediatech Africa 2019 is proving to be one of the most popular on the floor, with visitors able to sample yet-to-be-released DJ equipment and the latest in Hybrid and Audiocenter speaker technology.

According to brand ambassador Larin Bates, the size of the Viva Afrika stand reflects the company’s healthy state of business. “The market is very tough at the moment, and a couple of big guys aren’t here – but we make it our mission to come to Mediatech every two years.”

Reflecting on the past couple of years, Bates says: “Our core business is the entry-level side of the market. Times are tough, and budget-friendly options are what consumers are looking for – especially since we do a lot of research in terms of the new items we bring in. We go through stringent testing, so although the equipment may be inexpensive, it has been thoroughly tested for quality.”

Of the products on display at the Viva Afrika stand, undoubtedly the latest range of Hybrid MIDI controllers is causing the biggest buzz. Functioning as an intuitive and easy-to-use piece of DJ equipment – where you use the controller’s decks to interface with the music on your computer via unique software – scores of visitors to Mediatech have grabbed the opportunity to deliver their own mini-set on the Viva Afrika stage.

“These controllers actually haven’t arrived yet – they should be here in the next month,” Bates says. “But we managed to bring in these samples and we’re getting really good feedback on them so far.”

Looking forward, Bates says Viva Afrika understands its model and its customer base and looks forward to continuing to serve them. He is particularly excited about the company’s upcoming move to a new premises in Midrand in the next couple of months. “We’ve been moving around a bit over the last few years and now we’re looking forward to settling down. We’ll run sales from the new warehouse, and our repairs department is getting its own section of the property. This will cut down on waiting time in the event of a problem and provide added peace-of-mind – because we know that after-sales is an absolutely key component of the business.”